Free Daily Coaching
Here is my free daily coaching system.
It’s a free resource for marketing and business leaders, helping you be inspired by the best marketing campaigns, pricing changes and new products so you can be confident in making positive changes inside your business.
I update it by hand every day to ensure you get a fresh hit every day!
YOUR DAILY SWIPE FILE
Click through the deck above; it includes an image, an explanation of what it is, why it matters, and how to use the tactics.
You can click through to download your own copy as a PDF and share it with your team or business leadership, or keep it as your own swipe file.
There are over 100+ examples, from this year and a few classic examples you will be inspired by!
If you prefer a quicker view, here are the slides broken down:
Here are 15 different examples from marketing & business to look through and be inspired by
1/ EA ADVERTISING
– in‑game brand integration
Explainer: Mass reach with deep immersion; native placements (challenges, boards, overlays) feel part of the experience and work well for awareness in hard‑to‑reach younger audiences.
2/ MACALLAN & THE WHISKY SHOP
– generational storytelling
Explainer: Uses a real father–son story to frame a coming‑of‑age spend, ideal for high‑end gifting moments like Father’s Day and other special occasions.
3/ NEW UBER ADS
– high‑intent, contextual moments
Explainer: Ads tied to destinations and orders sit close to purchase decisions, with ride and delivery journeys providing ideal moments for highly relevant offers.
4/ SEPHORA QUIET HOURS
– inclusive retail design
Explainer: Practical, human‑centred store changes that help neurodivergent customers and signal genuine inclusion, starting small with pilots that can then scale globally.
5/ AMAZON CHAT‑BASED BANNER ADS
– conversational commerce
Explainer: Turns static banners into interactive advisors with memory, particularly useful for complex and considered purchases where people have lots of detailed questions.
6/ HOT ONES ON NETFLIX
– digital to streaming upgrade
Explainer: Shows how a creator‑led YouTube format can move onto a prestige streaming platform while retaining its core identity, unlocking bigger reach and higher production values.
7/ BOOKTOK STRATEGY FOR PRIME VIDEO
– adapt viral IP
Explainer: Backs stories with proven, vocal fanbases, using existing BookTok hits to de‑risk development and build long‑term loyalty among younger, highly engaged viewers.
8/ FOCUS POUCHES – BETTER ZYNS?
– functional alternatives
Explainer: Offers a familiar usage ritual in a different ingredient frame, positioning around focus and perceived health benefits instead of dependence.
9/ USEFUL CONTENT THAT DOESN’T SEEM TO BE ADS
– story‑first advertising
Explainer: Uses a clear structure of problem, story, process and tool so the ad feels like a genuinely helpful narrative where the product appears as a natural solution.
10/ WINNING WITH LONG FORM+
– ultra‑deep reference content
Explainer: Four‑hour profiles supported by detailed research guides create definitive reference material that appeals to senior decision‑makers and serious learners.
11/ HOW TO INTEGRATE AI IN DESIGN
– fan co‑creation
Explainer: Combines AI design tools with public voting so fans feel genuine ownership of the final product while brands collect rich data on audience taste and preferences.
12/ APPLE MAPS ADS
– high‑intent local search
Explainer: Sponsored placements at the top of Maps results meet people at the moment they decide where to go, making it powerful for driving real‑world footfall for local businesses.
13/ THE QSR DIGITAL PIVOT BACK TO HUMAN INTERACTIONS
– re‑humanising service in restaurants
Explainer: Shifts focus from cold self‑service kiosks to warm, front‑of‑house human hospitality while keeping automation behind the scenes to support faster, smoother operations.
14/ WHY F1 STILL HAS THE BEST PR & ADVERTISER MOMENTS
– engineered status experiences
Explainer: Packages highly visible, glamorous hospitality and behind‑the‑scenes access into repeatable sponsor experiences that almost guarantee rich social and media coverage.
15/ THE IMPORTANT THEMES CHANGING USER BEHAVIOUR
– cross‑signal scanning
Explainer: Encourages brands to regularly step back and read cultural signals such as AI trust, non‑alcoholic rituals and creator IP, then align strategy and planning with those shifts.
The Best Business & Pricing Lessons On Daily Dose
Here’s a quick overview of the best business versions from Daily Dose
Starbucks: Speed As A Pricing & Loyalty Lever (Aug 2)
Treating “24 seconds faster” as a strategic asset: higher throughput per store, more peak‑time revenue, and a better experience that justifies premium pricing without changing list prices.
Challenges To Be Aware Of: There is operational pressure on staff; if you only chase speed, hospitality and craft can erode.
McDonald’s Dynamic Pricing Engine (Oct 4)
Using an AI pricing engine to constantly tune prices by product and location is a pure margin and yield game: test small changes across millions of transactions and find the willingness‑to‑pay ceiling.
Challenges To Be Aware Of: Customers hate feeling “auctioned” especially now with AI involved. Without transparent guardrails, you risk backlash and regulatory attention.
Walmart “AI Price Promise” – No Dynamic Pricing (Oct 1)
The opposite bet: use AI for efficiency but explicitly promise no personalised or dynamic pricing. That’s a trust‑as‑moat move signalling “we won’t surge price you” as a competitive differentiator.
Challenges To Be Aware Of: They’re leaving some theoretical margin on the table versus fully dynamic rivals but thats a brand cost they are willing to swallow long term to be the trusted transparent brand.
McDonald’s Loyalty Reactivation Plan (Sept 27)
Segmenting 150M lapsed users and using tailored high‑value rewards is a huge ARPU and frequency lever. Unit economics: cheaper to re‑activate partially warm customers than acquire new ones.
Challenges To Be Aware Of: If incentives are too rich or too frequent, you train customers to wait for offers and dilute baseline profitability. Being seen as a discount brand vs having good value (fair-priced) meals is critical to this winning.
Dutch Bros Walk‑up Store Format (Oct 7)
Walk‑up only + highly distinctive cups as “walking billboards” reduces capex (no drive‑thru, smaller sites), speeds expansion, and bakes marketing into OPEX instead of media spend.
Challenges To Be Aware Of: This is less inclusive (no drive-thru/car convenience), and weather‑dependent footfall; it’s a bet on dense urban behaviour. Walk-ups also work for delivery apps but loses the billboard opportunity.
Apple Maps Ads & Uber / Amazon Ad Products (June 25, July 4, Aug 20, Aug 30)
Turning high‑intent utility surfaces (maps search, ride / food journeys, chat banners) into performance media is a pure business model shift: you monetise existing traffic without more content costs.
Challenges To Be Aware Of: Risk of over‑monetising utility products and degrading UX; long‑term trust vs short‑term ad revenue.
GLP-1-friendly Food, Zero‑sugar Rebrands, Functional Pouches (Aug 17, Aug 24, Aug 28, Aug 32, Aug 70)
Clear labelling and product lines for GLP‑1 users, zero‑sugar variants with their own bold identity, and “focus pouches” as Zyn alternatives are all pricing power plays through segmentation. You create new, more premium “jobs to be done” so you can charge more per unit.
Challenges To Be Aware Of: Very trend‑sensitive; if GLP‑1 narratives or zero‑sugar science turns, you’re exposed but you will be across sales data and cultural trends to protect yourself.
Beehiiv Community, Creator Campuses, Vending Machines, Small Venues (July 27, July 38, Aug 10, Aug 31, Sept 25)
Expanding the business by adding new “formats” (built‑in community, studio facilities, micro‑experience vending, intimate live venues) lets you sell higher‑margin services around the core product.
Challenges To Be Aware Of: You become a platform business and a mini‑infrastructure company; capex and utilisation risk increase.
Frequently Asked Questions
Frequently Asked Questions About Daily Dose
What is Daily Dose?
Daily Dose is my free daily coaching system for marketing and business leaders. It is a living swipe file of the best campaigns, pricing changes and new products, with a short explanation of what it is, why it matters and how you can use it.
Who is Daily Dose for?
Daily Dose is built for CMOs, marketing leaders, founders and ambitious marketers who want to make better decisions, ship better work and bring sharper ideas into their business without spending hours hunting for inspiration.
Who creates Daily Dose?
I hand-pick and write every entry myself.
It is based on my work coaching, advising and supporting marketing and business leaders, so you get examples and commentary that are rooted in real problems and real decisions, not theory.
What kind of examples does Daily Dose include?
You get a mix of current and classic examples across advertising, brand, pricing, CX, product and AI. This ranges from in-store experiences and sponsorship plays to dynamic pricing, creator IP and long-form content that actually converts.
How is each Daily Dose structured?
Each entry includes a simple image, a short explainer of what it is, why it matters and a clear way to apply it in your own work. The goal is that you can read one slide and immediately see one practical move you can make.
How often is Daily Dose updated?
I update Daily Dose by hand every day. This means you get a fresh hit daily that reflects what is happening or coming up in the market; there are some brilliant throwbacks and looks back at classic campaigns to inspire you to go back in your library, and not just look at more automated feeds.
How many examples are in the swipe file?
There are already over 100 examples, and I keep adding to them.
You get a deep archive to dip into as well as new entries that track how marketing, product and customer behaviour are shifting.
How do I access Daily Dose?
You can click through the live deck on this page or open it directly in Google Slides. It works on desktop and mobile, so you can keep it open in a tab, drop it into your bookmarks or run it full screen in a meeting.
Can I download or share Daily Dose with my team?
Yes. You can download the deck as a PDF and share it internally with your team or leadership. It works well as a standing resource in team meetings, weekly inspiration sessions and strategy offsites.
How should I use Daily Dose with my team?
The simplest way is to review one slide a day together and ask: what does this mean for us? I recommend teams have a weekly meeting and run their version but it removes status updates to discuss brilliant examples and ideas.
Teams also use Daily Dose to open planning meetings, to stress-test ideas and to spark new experiments in campaigns, pricing, product or AI.
Is Daily Dose really free? What is the catch?
Daily Dose is free!
There is no login, paywall or drip sequence.
It is my way to coach more daily; it’s to help more leaders improve their work and also a simple way to show you how I think, so you can decide if you want to work together.
How does Daily Dose connect to your coaching and advisory work?
Daily Dose is the top layer of my work. If you want to go deeper, I help leaders and teams turn these kinds of examples into clear strategies, roadmaps and projects through coaching, consultancy and advisory packages.
Can you turn a Daily Dose example into a custom workshop or project for us?
Yes!
Many clients start by seeing something in Daily Dose that resonates, then we turn it into a focused workshop, a sprint or a wider project.
If you see an example that feels close to your challenge, contact me (coach@dannydenhard.com), and I’d love to scope the session.
Can I suggest brands, campaigns or topics for future Daily Dose entries?
You can.
If there is a campaign, brand or behaviour you think should be in here, send it over with a short note on why it is interesting. I cannot include everything; however, I do read and consider every suggestion (happily submit to coach@dannydenhard.com or complete the form below).
How do you choose which examples to include?
If there is a lesson to be learnt, it is added to my queue.
I look for the best and most effective work that teaches a clear principle and reflects where behaviour is moving. I use alerts, 22 newsletters, AI and agents to surface under-the-radar campaigns and business changes.
I avoid clever work that does not move the needle and focus on examples that leaders can learn from and act on quickly.
Do you cover AI-specific examples and prompts?
Yes.
AI shows up regularly as part of real marketing, product and pricing work. I focus on how AI is actually being used in campaigns, customer journeys and operations so you can separate useful ideas from hype. Hype doesn’t help; it hinders AI!